Why are brochures fun? My thoughts are these: they generally have a short lifespan, so you don’t have to worry about them looking to trendy and not holding up in time. They can be a chance to try a new technique or design idea. And even if you end up hating the result (admit it, that happens sometimes) you won’t have to live with it for long. But it’ll be there, in your file of past work, to look back on and laugh and chalk up to a learning experience.

Here’s a companion brochure to the IPS identity I posted earlier. I like this one, it was fun. I don’t look back on it and laugh. Instead I look back on it and think “Hey, can I do more collateral work with this identity?”